Aventura Essay Example

Aventura Essay Example Aventura Essay Aventura Essay Executive Summary Port Ventura was launched in 1995 and since that time has transformed from a theme park to an all-encompassing resort. Due to this change, management now requires the ability to identify and target individual customers, as opposed to statistical averages of broad groups. One-to-one communication will allow for customized marketing packages and the ability to maximize revenues. However, information management systems currently in place are not capable of tracking customers to the degree needed to support a one-to-one marketing approach. Therefore, it is the recommendation of Nielsen consulting that Port Ventura implements a data warehouse to facilitate the required analytics to determine who their customer is. Problem Identification Port Ventura is poised with the problem of having insufficient information and data on their individual customers. Seeing as the customer base is comprised of vastly different groups, it is imperative that Port Ventura take the time to identify who their customers are and what their individual profiles look like in an attempt to not only teeter serve customer requests, but also maximize park profits. Accurate and detailed information such as favorite restaurants, spending patterns, hotel stays and park activity preferences will allow Port Ventura to market to individual customers wants and needs on a one-to-one basis. The lack of customer information is due to inadequate information management processes and systems. Port Ventura does not currently have the infrastructure needed to properly collect and manage large amounts of customer data or the ability to strategically analyze that MAMBAS Case Study Requirements About this assignment You will analyze customer information management at Port Ventura theme park in Catalonia Spain. The case is From theme park to resort: customer information management at Port Ventura by Marino A Here ¤s, Joan Radon, Marc Plane, and Xavier Salad from the Journal of Information Technology Teaching Cases (2011) 1, 71- 78. You can use the PDF version of the case on Canvas. You will do this in a group. Due: October 12th at 8 am. You will present your case to the entire class at that time. You will also turn in a written version of the case. That can be emailed to me before 8 am or handed to me at 8 that morning.

Leadership theory essays

Leadership theory essays According to Nathan F. Iannone, leadership can be defined as the art of influencing, directing, guiding, and controlling others in such a way as to obtain their willing obedience, confidence, respect and loyal cooperation in accomplishment of an objective. Leaders are not born...sure there are some gifts-traits-attributes, natural endowments that affect relative abilities...but they are not born, they are made. Any reasonably intelligent person with enough forcefulness to develop his/her ability to inspire others to follow him can earn leadership status. Remember that we have both formal and informal leaders.... Being a CaptainSergeant doesnt make you a leader! Classic Leadership Theory: Common Traits of Leaders. Booher and Watson refer to classic leadership theory because it describes an approach to understanding leadership that by and large is out of style. Nonetheless it is clear that one can learn a great deal by studying the important personal ingredients in the leadership equation. Studying the traits of great leaders became unpopular because it was and is associated with the great man theory of leadership. This approach was espoused in the 19th. and early 20th. Centuries, and asserted the leadership qualities are largely inherited. This was called trait theory. Researchers such as Mann and Stodgill found no consistent correlate between particular traits and leadership. Later research, particularly more recent and more sophisticated work has found a consistent and strong relationship between certain traits and leadership. Possessing these core traits simply makes it more likely that a person will take the appropriate action leading to leadership success. What is the nature of leadership, leadership is an art! As with any form of artistic expression, painting, music, leadership is an art form in that it: Is an expression of the individual within the social and environmental...

Issues related to the establishment of the center brand Bank for Essay

Issues related to the establishment of the center brand Bank for Foreign Trade of Vietnam - Vietnam - Essay Example Creation of brand value and brand recognition has become equally important in the banking sector, even for established banks like the Bank for Foreign Trade in Vietnam. The Bank for Foreign Trade in Vietnam is an old bank which was established in 1963 by the Foreign Exchange Bureau of the State Bank of Vietnam. The Bank has been playing an important corporate role in the development and stability of the economy in Vietnam. Also, the bank has made several contributions in the local as well as global regional and financial communities during its years of operation as a leading bank for foreign trade. The bank provides a number of services including a wide array of financial services in both traditional as well as international services like credit, capital mobilization, capital trading, and project finance. Also, the bank offers other modern banking services like e-banking, international credit and debit card services, derivatives trading and Foreign exchange trading services. The bank has established itself as a leader bank in the banking sector in Vietnam and is an influential authority in the regional financial communities. Brand centre of an organization is a department of the organization which includes the branding activities and branding materials like production kits, templates, logos, photographs etc. Also, proper guidelines for the creation of value with respect to the brand are included in the brand centre. The Bank for Foreign Trade in Vietnam is a large organization with a vast network including more than 357 transaction offices and branches. The bank thus has a huge number of customers and constructs huge volumes of transactions every day. The Bank has always focused on efficiency in their operations, providing value to the customers and improves the quality of management and corporate governance practices (Jenkins, 2004, pp.13-28). Though the Bank for Foreign Trade in Vietnam is the largest bank in the